Kanker.nl is a project of the Dutch Cancer Institute and other initiators. The platform is a unique combination of reliable medical information and social network. The advertising agency, Dear, developed a TV and outdoor campaign for

which we were asked to make the images and films for. In the campaign you hear and see 10 people who either battle cancer themselves or have a loved one batteling the disease. All 10 models have a profile on the kanker.nl and explain why they find the platform so useful.